1943

Automobiles

New

None advertised; war years

Used

  • 1933, Ford, truck, 200.00
  • 1929, Ford, sedan, 50.00
  • others advertised, no prices

Clothing

  • Children's overalls, denim or seersucker, 1.39/pair
  • Girl's dress, 3.98-5.98/each
  • Men's shirt, sport, .98-3.49/each
  • Men's shoes, leisure style, 2.95/pair
  • Men's slacks, gabardine, 100% wool, 9.95/pair
  • Men's suit, tropical worsted, 25.00/each
  • Women's blouse, cotton, 2.25/each
  • Women's cap, jockey style, 1.29/each
  • Women's dress, 14.98/each
  • Women's gloves, summer, 1.00/pair
  • Women's overalls, 3.98/pair
  • Women's slippers, Oomphie, 3.95/pair
  • Women's sweatshirt cardigan, 1.98/each
  • Women's suit, 2 pieces, 8.98/each

Food & beverages

  • Apples, fancy winesap, .10/lb
  • Bacon, sliced, .23/half pound
  • Baking powder, Ann Page, .21/two 12 oz cans
  • Beef, ground, .25/lb
  • Bread, Marvel, sandwich, .10/20 oz loaf
  • Cake, Jane Parker, pound, .41/28 oz cake
  • Carrots, California, .09/bunch
  • Cheese, cheddar, .37/lb
  • Fish, haddock, .21/lb
  • Coffee, 8 O'Clock, .21/lb
  • Frankfurters, .37/lb
  • Ham, smoked, .37/lb
  • Jam, Ann Page, grape, .17/lb jar
  • Juice, Whitehouse, apple, .14/quart
  • Kool-Aid, .05/pkg "makes 10 quarts"
  • Lettuce, iceberg, .09/large head
  • Macaroni, Ann Page, .11/lb pkg
  • Margarine, Nutley, .17/lb
  • Mayonnaise, .25/pint jar
  • Milk, Whitehouse, evaporated, .28/3 tall cans
  • Mustard, French's, .08/6 oz jar
  • Olives, Sunripe, .19/9.5 oz jar
  • Onions, yellow, .23/3 lbs
  • Peanut butter, Ann Page, .32/16 oz jar
  • Potatoes, U.S. No. 1 grade, .35/10 lbs
  • Pretzels, Crispa, .10/10 oz pkg
  • Soda, Hire's, root beer, .21/3 oz bottle
  • Soda, Pepsi, .05/bottle
  • Soup mix, Aunt Polly, chicken noodle, .25/3 pkgs
  • Sugar, Jack Frost, .31/5 lbs
  • Watermelon, .99/whole melon

Furniture

  • Linoleum, Victory, .59/square yard
  • Reupholstering, 3 pieces, includes fabric, 59.50/set
  • Rug, scatter, .89/each

Garden & lawn equipment

  • Fertilizer, Driconure, 1.75/50 lb bag
  • Hose, garden, 3.33/50 feet
  • Poultry house, 10' X 12', 198.00/each
  • Sharpening service, lawn mowers, 1.00+/mower

Household goods

  • Bleach, Dazzle, .17/qt bottle
  • Dinnerware, Lu-Ray, 20 piece starter set, 4.40/set
  • Fruit jars, Mason, quart size, .98/dozen
  • Ice cream freezer, 2 quart size, 2.79/each
  • Laundry detergent, Ivory Snow, .23/large pkg
  • Moth balls, .08/12 oz pkg
  • Moth proofing, Larvex, .79/pint
  • Paint, house, 2.98/gallon
  • Sheets, Cannon, Cavalier, 1.59/each
  • Starch, White Sail, laundry, .05/12 oz bottle
  • Towels, Cannon, bath size, .29/each
  • Turpentine, pure spirits, .09/6 oz
  • Vacuum bottle, Thermos, .69/each

Personal care & health

  • After-shave lotion, Stag, .59/bottle
  • Alka-Seltzer, .49/pkg
  • Cold cream, Pond's, .39/jar
  • Comb, pocket, .04/each
  • Deodorant cream, Dorothy Gray, .50/jar
  • Foot balm, Dr. Scholl's, .31/jar
  • Hearing aid, Western Electric, 119.00/each
  • Hydrogen peroxide, .19/pint
  • Razor blades, Gem, .39/12 pack
  • Shampoo, Krem, .31/bottle
  • Shaving cream, Noxema, .49/pkg
  • Soap, Cuticura, .14/cake
  • Sun burn cream, Rexall Gypsy, .50/pkg
  • Sun glasses, .11-.25/pair
  • Toilet tissue, Scott, .07/1,000 ct roll
  • Toothbrush, TEK, .29/each
  • Toothpaste, Pepsodent, .39/tube
  • Witch hazel, .19/pint

Real estate

  • Houses for sale
  • Denville, 6 rooms, 5,500.00
  • Morristown, 5 rooms, 6,500.00
  • Morristown, 3 family house, 4,500.00
  • Houses for rent
  • Lake Arrowhead, 50.00/month
  • Morristown, 6 rooms, 45.00/month
  • Apartments & rooms
  • Morris Plains, 4 rooms, 43.00/month
  • Morristown, 3 rooms, 28.00/month

Recreation & amusements

  • Bar-B-Q Karry-All, folding cart, 3.98/each
  • Camera film developing, .29/roll
  • Dance, Malapardis Victory Club, .55/admission
  • Flag kit, 1.98-3.29/each
  • Luggage, men's Gladstone bags, 9.95/each
  • Movie ticket, Palace Theatre, .30/adult ticket
  • Portraits, photograph, Thomas Studios [Morristown], 5.95/each
  • Swimming, Olympic Park [Maplewood/Irvington NJ], .30/child; .50/adult; Sundays & holidays .75/adult
  • Tennis, Morristown Municipal courts, .20/hour
  • Theatre, Papermill Playhouse [Millburn NJ], "The Desert," .85-2.20/evening ticket
How much did it cost to stock Thanksgiving tables in 1943? These prices were advertised in The Daily Record [Morris County, New Jersey], November 22-23, 1943.
  • Meat, fowl & fish
  • Beef, rib roast, 35 cents/lb
  • Chicken, roasting, 42 cents/lb
  • Geese, Grade A, 37 cents/lb
  • Ham, smoked, Fink's, 38 cents/lb
  • Oysters, 25 cents/doz
  • Pork shoulders, 30 cents/lb
  • Sausage, pork, 41 cents/lb
  • Shrimp, jumbo, 43 cents/lb
  • Turkey, 50 cents/lb
Vegetables
  • Asparagus, A&P, 14 cents/29 oz can
  • Beans, string, Lord Mott, 14 cents/19 oz can
  • Cabbage, 3 cents/lb
  • Celery, 15 cents/bunch
  • Corn, A&P, 14 cents/20 oz can
  • Olives, stuffed, Sultana, 25 cents/4.6 oz jar
  • Peas, Green Giant, 15 cents/20 oz can
  • Pickles, dill, 21 cents/qt jar
  • Potatoes, 18 cents/5 lbs
  • Turnips, yellow, 3 cents/lb
  • Yams, 17 cents/2 lbs
Fruits & nuts
  • Almonds, Blue Diamond, 55 cents/lb
  • Apples, McIntosh, 25 cents/3 lbs
  • Cherries, Maraschino, 10 cents/4 oz bottle
  • Cranberries, fresh, 27 cents/lb
  • Cranberry sauce, Dromedary, 18 cents/16.5 oz jar
  • Grapefruit, Texas pink, 20 cents/3
  • Grapes, Emperor, 29 cents/2 lbs
  • Oranges, medium, 29 cents/doz
  • Pecans, paper shell, 43 cents/lb
  • Pumpkin, A&P, 14 cents/29 oz can
  • Walnuts, Diamond, 45 cents/lb
  • Dairy, eggs & cheese
  • Cheese, blue, 27 cents/8 oz
  • Cheese, provolone, 25 cents/8 oz
  • Margarine, Swift's, 25 cents/lb
  • Milk, White House, evaporated, 27 cents/3 tall cans
Desserts
  • Cake, chocolate marshmallow, 29 cents/lb
  • Fruit Cake, Jane Parker, 2.10/5 lb cake
  • Pound Cake, Jane Parker, 45 cents/28 oz
  • Baking, cereals, spices & condiments
  • Baking powder, Ann Page, 11 cents/12 oz pkg
  • Bell's Poultry Seasoning, 10 cents/1 oz pkg
  • Extract, Ann Page, almond, 19 cents/2 oz bottle
  • Flour, Sunnyfield, all purpose, 43 cents/10 lb bag
  • Pie crust, Flako, 13 cents/8 oz pkg
  • Salt, Diamond Crystal, 6 cents/25 oz pkg
  • Spices, Ann Page, 9 cents/2 oz pkg
  • Stuffing, Burry's, 14 cents/pkg
  • Stuffing bread, Marvel, 10 cents/24 oz loaf
Beverages
  • Cider, 59 cents/gal
  • Coffee, Eight O'Clock, 41 cents/2 lbs
  • Juice, pineapple, Dole, 15 cents/no. 2 can
  • Juice, tomato, 21 cents/58 oz can
"Home Canned Vegetables With plenty of home canned vegetables homemakers' rationing problems are less serious. Of course you do not need to be reminded to boil all home canned, nonacid vegetables 12 to 15 minutes before tasting. Then proceed to use them as always. Use any liquor left from vegetables in soups, gravies, or chill for vegetable cocktails after boiling as directed. Now and then vegetables taste mighty good baked in white sauce and topped with bread crumbs blended in a little fat. When bits of chopped, cooked meat, fish, hard cooked eggs or grated cheese is added you have a meat substitute worth considering. Have always in mind that variety is the spice of meal planning." ---Eliza M. Stephenson, Home Service Director, Jersey Central Power & Light Co., Daily Record [Morristown, N.J.] November 22, 1943 (p. 7)
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